The Challenges of Appointment Setting
In general, a consumer will develop their first impression of your company and brand based on their initial contact with your business. That means your appointment setters set the tone for future exchanges with the consumers they’ve spoken to. If the initial contact is negative, the possibility of a future sale is slim at best. If your agents make a positive impression, it increases the likelihood that a face-to-face meeting will take place down the line.
Appointment setting is a lot like inside sales, where the mission is to set the stage for your sales representatives to deliver sales presentations to qualified leads. While your sales reps are experts at delivering presentations and negotiating, your appointment setters need to be experts at navigating their way through gatekeepers and laying the groundwork for relationships with decision-makers. They also need to be persuasive speakers who can convince business leaders quickly of the value your products and services.
Arguably the biggest challenge of appointment setting is handling rejection and the repetitive nature of the work involved with being a successful appointment setter. Perseverance is key, and it can take a while to develop that critical trait.
Dialer Software for Appointment Setting Companies
One of the smartest things you can do to increase the likelihood that your appointment setting team will be successful on both group and individual bases is to install the best appointment setting phone dialer. Phone dialer software for appointment setting has many capabilities that make appointment setting more efficient and effective, including automated dialing, local presence caller id, personalized voice mails, and call tracking.