robodialer software

The Era of Convenience is Here

Wouldn’t it be great if more things were automated? Imagine waking up every morning, pressing a futuristic “Breakfast Now” button on the microwave, and voila, within two seconds a plateful of hot pancakes magically appear ready to be eaten. Perhaps you wish you could take one step into the closet, stretch out your arms and legs like a scarecrow, and your wardrobe springs to life: clothes jump off the hangers and onto your body, buttoning and zipping up all by themselves. Or ladies, simply take out your makeup and brushes, speak “Mirror, mirror on the wall, who is the fairest of them all?” and suddenly your favorite shade of lipstick and eye shadow are painted on your face, completely hands-free. How accommodating, right? Now, although people haven’t made the technological leaps to afford such instant gratifications, we’ve certainly made progress in the age of the voip crm, with the automated technology we have built: robodialer software. It is incredible at what it does and is lightning-fast. By streamlining the work of marketers and salespersons alike, robodialers prove especially convenient when used in conjunction with press 1 campaigns to automate customer calls. In fact, your customers prefer this form of contact because it’s convenient for them, too, since pressing 1 is as simple as the push of a finger.

Press 1 campaigns give businesses and their customers several options!

 

What is a Press 1 Campaign?

Press 1 campaigns are a marketing method in which businesses send automated telephone calls, or “robocalls,” to deliver announcements, collect consumer information, or capture sales leads, effectively skipping the initial banal live-person engagement people are so accustomed to receiving from telemarketers. Using special computer software with an autodialer, hundreds or thousands of potential leads can be contacted in a single day – talk about being productive! As soon as a person answers the phone, an interactive voice response technology renders a pre-recorded message or call menu that prompts recipients to “Press 1” to be connected to a real, live, breathing person who can provide further assistance. If the customer isn’t interested, no harm, no foul; they push the corresponding “not interested” phone button (typically “8”) or hang up, and the next telephone number in your sales queue is called.

Dialing number after number without a pause, the calls are seemingly made by something superhuman – robodialing software. Beep. Boop. Beep. It’s not an actual robot doing the work, and it doesn’t make R2D2 noises; however, its simple, highly effective “Press 1” call-to-action gets the job done seamlessly, relaying only the hot leads directly to you. This brilliant tactic persuades the recipient to be “the caller” and “bother” the business – a good problem to have if you’re in the sales industry!

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Apparently I’m not the droid they’re looking for.

 

Will Press 1 Campaigns Work for My Business?

Need to make 300, 1,000, even 20,000 calls or more? You should be running a press 1 campaign that uses the best robodialer software available. People in B2B sales use them to blast through their call lists to acquire solid leads. They’re a godsend for collection agencies and credit card processors looking for a smarter way to mollify debtors and collect borrowed money. They’re also a phenomenal time-saver for insurance agents who want to alert customers about their renewal dates or rate changes. Not to mention, phone banking and collecting surveys is especially made effortless. Whether you’re a small or big business or working solo from home, press 1 campaigns get the job done at supersonic speeds, truly freeing you to do whatever else you want while the software does the work for you.

Fallen in love with press 1 campaigns, yet? Here’s a short list of other professionals and industries who’ve already taken advantage of this savvy customer approach:

  • Real Estate and Mortgage Companies
  • Direct Sellers and Entrepreneurs
  • Multi-Level Marketers and Telemarketers
  • Job Recruiters
  • Auto Dealers
  • Stock Brokers
  • Satellite Dish Companies
  • Roofing, HVAC, and Solar Companies
  • SEO Companies
  • Clubs and Organizations
  • Religious Organizations
  • Fundraisers
  • Political Parties
  • Schools and Colleges

The list goes on, but you get the point. Press 1 campaigns work for just about anyone because the robodialer software powering them is a force to be reckoned with and will forever change the way you think about making phone calls.

Why “Pressing 1” Works

Why do press 1 campaigns work so well? Because the integrated robodialers save both customers and businesses time. Like you, other people have busy lives, too, and don’t always have the patience to listen to a live sales pitch — and it’s easy to see why by stepping into the average person’s shoes:

On any typical day you hear a distinct noise emanating from your pocket. You know this sound very well. It’s your phone alerting you that a call or text message has been received. Perhaps you don’t immediately respond because you’re working, taking care of the kids, or breaking a sweat at the gym. Whatever the case may be, you momentarily ignore the person trying to reach you because you don’t know if the phone call is going to last two minutes or two hours (thanks for calling, Mom). You want to make certain your time is well spent. Here’s a secret: customers think the same way, so your business should, too.

The good news: An automated message takes mere seconds to listen to. Not only will customers feel their time is respected, but businesses can rapidly categorize them as a good or bad lead, in no time at all. This is a win-win situation that propels businesses to capture quality leads and faster sales.

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Moreover, the innovation of computers and powerful software already facilitate so many ordinary tasks that people (your customers) expect to do things at their own convenience. They wish to engage in conversation whenever they are good and ready. Featuring this aspect, Press 1 campaigns truly give back to people and companies what they covet most: their precious time. Subscribing to the adage that “time is money,” are these call center campaigns something your business strategy should implement? Absolutely, yes.

Another example of why Press 1 campaigns are so successful is because it’s much easier to get annoyed by a salesperson who forces you to have a conversation with them versus a salesperson who first considers whether you’re even remotely interested in the product or service being sold. It’s like walking down an aisle at the grocery store while minding your own business and a clerk cold approaches you with an offer to buy a can of spam. The customer’s filter immediately turns on “defense mode” because they see this type of approach as exactly that – unwanted spam. They will undoubtedly file this encounter away in their heads as junk, something they don’t need.

Ask yourself: do I really want my customers to think of my company or its products as spam or junk? Certainly not, and this is why grocery stores don’t use this invasive form of marketing; instead, they choose to inform the customer about special deals in coupon booklets or on end-cap displays in a very non-threatening manner. It’s also why it’s a smart idea to use a press 1 campaign for some of your marketing efforts because they primarily focus on educating the customers about a product or service, and by pressing 1, give people the choice to be sold to.  People enjoy having options like this because it gives them some control over the situation. Remember that people don’t necessarily want to be sold to —they want to be helped, which is exactly what press 1 campaigns masterfully excel in doing: being informative enough to usher a customer to the next phase of your business’ strategy.

Robocalling: May the Force Be With You

It’s likely been a few years since you last took high school physics, but perhaps you remember Isaac Newton’s Third Law of Motion which states that for every force, there is an equal and opposite force acting against it. For example, moving your computer mouse applies a force to the mousepad, and the mousepad applies an equal and opposite force that prevents the mouse from sliding off. The universe is pretty nifty like that because it commands “balance,” something telemarketers occasionally try to resist. Hence, although most sales agents use robodialer software the legal way, there is a government entity comprised of “robo cops” whose job is to make sure everyone is playing by the rules, i.e., the Federal Communications Commission, the force that brings balance to the telemarketing industry.

FCC
Don’t worry, the FCC doesn’t really use batons. However, beards are mandatory.

 

Remember back in 2009, when DISH Network was accused of telemarketing millions of people whose telephone numbers were on the National Do-Not-Call Registry? If you don’t recall, I guarantee you it’s something DISH and their third-party vendors will never forget. They were charged by the FCC for violating the Telephone Consumer Protection Act of 1991 and the Telemarketing Sales Rule, and may now face up to $24 billion in fines. To protect American consumers, the FCC decided to “restore balance” to the 55 million people who were unlawfully called by the satellite dish company. Illegal calls made before 2009 cost the company $11,000 each (effective as August 2016, the fine has increased to $40,000 per illegal call). If that was too many numbers to keep track of, just know this: they all add up to a world of pain and financial loss.

Obviously, the FCC believes “what goes around comes around,” so making unsolicited calls may cost your company a pretty penny (possibly trillions of them). So, why were the phone calls DISH made considered illegal? As you may have already guessed, those numbers were dialed despite being on a very important list known as the National Do Not Call Registry. Here’s a very brief overview of how this list came to be and how businesses can protect themselves from making the same mistake DISH made:

When Congress passed the TCPA in 1991 they suggested the FCC establish a single national database to serve as the one and only do-not-call list–prudent advice our “robo cop” friends ignored for eleven years. Instead, from 1991 to 2002, recipients of unsolicited calls would drudgingly have to make a do-not-call request for each telemarketing company that called. What a headache that was for American consumers! No dosage of aspirin was strong enough to stop the incessant, unwanted calls from ringing in. Finally fed up with the FCC’s ineffective regulations, in 2003, the Federal Trade Commission stepped in to save the day by establishing the National Do Not Call Registry, the list that basically instructs telemarketers “these are the numbers you shouldn’t call.” After thirty-one days a phone number has been placed on the Registry, telemarketers may no longer dial it and must respect the privacy of the consumer. And, there’s no doubt about it: the Registry hindered the telemarketing industry. Thankfully though, businesses can stay protected by calling consumers from safe telephone lists that give the option to filter numbers on the National Do Not Call Registry. Now, that’s accommodating.

Most companies using robodialer software respect the FCC’s rules, but in case you forgot what they are, here’s a quick snapshot of what telemarketers must do in order to stay within legal bounds. Directly from the FCC, telemarketers must:

  • Obtain prior express written consent from consumers before robocalling them
  • Not use an “established business relationship” to avoid getting consent
  • Provide an automated, interactive “opt-out” choice to prevent future calls
  • Play a recorded message for dropped/silent calls

It’s always a smart idea to do your own research from time to time even if it’s just for liability purposes. To learn more about the robocalling restrictions, take a look at the telemarketing rules. Should you accidentally call a number on the National Do Not Call Registry, read about the Safe Harbor — it could save your company one day. The best thing to do is use software with an integrated drop call limit feature, so you’ll never have to worry about compliance issues with the FTC and the mandatory 3% drop call limit per month. May the force be with you — not against you.

A Must-Read Before Launching a Press 1 Campaign

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Knowing the best times to call your prospects is one of the major factors that decide the success of any telemarketing campaign. It’s equally as important to choose an impeccable product and company to partner with. Specifcally for press 1 campaigns, here a few other things worth your consideration:

Software – Running any successful campaign requires a solid plan of action. Businesses must be able to identify challenges and goals; gather intimate information about the market being targeted; discuss the gathered intel to make the right decisions; and last but not least, make certain you have the right team of people to do the job well. But, this isn’t enough if you’re wanting to execute a press 1 campaign. For this type of operation, you need exceptional software that cooperates with your strategy. Especially with press 1 campaigns, it’s imperative to use robodialer software so genius that it does the majority of the work for you, yet, let’s you take complete control when the appropriate situation arises. You also want a product that’s as competitive as you are: a dialer that matches your inbound number with the consumer’s local area code, so when they look to see who’s calling, they’re more inclined to answer. This is what we like to call a game-changer.

Costs – Time and time again, the proverb holds true that “You get what you pay for.” However, it doesn’t necessarily mean you need to shell out the big bucks to get a quality product. Instead of spending big, spend your money wisely. And be on the alert for companies who want you to sign a contract to use their software because…what if you don’t like it? You’ll be stuck with a service that doesn’t align with your needs because you signed a contract. This is no good. You want to work with an honest business that’s interested in lining your pockets with money. So, look for software companies with better alternatives, like those offering a monthly subscription or a one-time fee.

Interface – Want something pretty to look at while you’re working? Of course you do. After all, software that’s sleek and tidy goes a long way to simplifying the tasks at hand. You’ll want something designed with a beautiful “what you see is what you get” interface, so your agents will be able to navigate the dashboard trouble-free. Like any manager with a healthy obsession for call center analytics, you’ll want a program that automatically displays and tracks call activity and statistics for you or your agents. If time is of the essence, you’ll definitely want to use a dialer that’s neatly organized, too, presenting you with quick access to all of your campaigns, call lists, remote agents, inbound calls, user groups, reports, and more. Overall, the software’s design can make or break your workflow, so finding something that is easy to manage is critical to your success.

Recorded Message to Blast Not all press 1 campaigns are the same because they should be tailored to your specific goal, as well as the actual message you want recipients to hear. Some businesses use scripting software while many others write their own material to really hone their brand.

If your goal is to be purely informative, you can give an announcement that doesn’t require any input from the recipient, such as a doctor who wishes to automate appointment reminders for her patients. Or take for example, a political aide who simply wants to survey and collect voter information:

“Hi, this is Aaron, and I am calling on behalf of Miller for Congress. It’s election season, and we’re looking forward to having Jordan Miller represent us in the 74th Congressional District. Please let us know which of the following issues are most important to you, so your voice can be heard.” Immediately, an automated voice takes over: “Press 1 for healthcare. Press 2 for education. Press 3 for….”

Without even directly speaking to anyone, the politician will gain a greater cognizance of the issues that matter to his constituents and can redirect his political message in their favor.

On the other hand, if your goal is connecting the consumer to a live agent to make a sale or provide additional information, you’ll need to implement 5 failsafe practices and an encouraging call-to-action — and nothing is easier than pressing 1.

Here’s an example that’s used by an SEO Company:

“Hello, this is Rohit with Greenlight SEO. I noticed your company has a great looking website but not many visitors, and as you know, more traffic equals more sales. My team at Greenlight SEO recently increased many of our customers’ website traffic by as much as 800 percent. If you want to find out how we can optimize your business for the search engines, we’d love to get you to the front page.” Then, the automated voice does the rest: “Press 1 to speak live with an SEO professional now,” “Press 2 to be called back later,” etc.

Here’s another example used by a third-party collection agency:

“Hi, this is Tina with XYZ Resolve Group calling on the behalf of Kick Utilities. According to our records, you have an outstanding balance. Since we still have not received payment, I wanted to make certain there wasn’t a problem with the invoice, and if there isn’t, determine how payment can made. If you have a couple of minutes, we can quickly resolve this together.” Finally, the automated voice handles the rest, asking the person to “Press 1 to speak with an agent now.”

By having your call center setup the right way, you can use a press 1 campaign for just about anything. And like the rest of your business endeavors, they require careful planning to get the most from your efforts. Typically, the most successful ones are informative, persuasive, unobtrusive, and terse. Above all, when considering how to use a press 1 campaign effectively, seriously contemplate what you would want (and not want) to hear if you were the one being called, and success will be sure to follow.

Let A Parrot Do The Talking

Parrot-Predictive-Dialer

Now that you’re well-equipped with an arsenal of knowledge to execute a press 1 campaign successfully, there’s only one question left remaining to be answered:

Which robodialer software should I use to power my press 1 campaigns?

The answer is simple: the best robodialer software to use is the one that ensures the most productivity from your agents, the Parrot Predictive Dialer. It maximizes the number of calls and “live transfers” your agents make by letting them dial up to 5, 30, or even 50 lines simultaneouslyan equivalent to hiring additional agents without the additional payroll. That alone is worth giving the Parrot a try! If you’re working remotely or “on the go,” you’ll also be glad to know that your leads can be transferred to a cell phone to assure a live agent is available. What else is cool? The extra lines also empower your agents to speed through their call lists, increasing call efforts by 400%. Think this will save you an immeasurable amount of time and money? You bet it will.

So, just how is the Parrot able to command such energy and time efficiency?

With math. It uses statistical algorithms that reduce the time agents spend waiting between conversations, while minimizing the occurrence prospects are connected to unavailable agents. Its calculations even detect and automatically screen out unavailable people, busy numbers, and disconnected numbers. If you wish, turn on its answering machine detection to guarantee your agents only connect with live calls. Who knew a parrot could be so good with numbers? (We did!)

Not only will it save you time, but the Parrot also saves you space!

Regardless of the size of your business, the software used to run press 1 campaigns requires lots of disk space — not to mention all of the customer information you’ll want to keep up with. By using our hosted predictive dialer and cloud call center software, you’ll never have to worry about having enough memory on your computer — because nothing is stored on it. Just like a real parrot, everything is “in the clouds,” providing you with unmatched storage and convenience. You’ll never lose valuable customer information because we’ve made call center tracking effortless. We’ve got you covered.

Last but not least, the Parrot Predictive Dialer saves you money.

We flaunt the Parrot’s low cost because when it comes down to it — money talks. You want a phenomenal product at a fair price, and on that, we deliver. If you’re not a fan of contracts, then you’ll love us for our affordable monthly subscription plan. So, what else is great about our pricing? There are no hidden fees — no “surprise” charges — whatsoever. Our company prides itself on honesty and transparency because we genuinely want to make our customers happy and successful — and with the Parrot — you will be just that! But, don’t just take my word for it. Experience it for yourself, the robodialer software that has revolutionized press 1 campaigns. Request your free live demo for the Parrot Predictive Dialer now.

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