robodialer software

The Era of Convenience is Here

Wouldn’t it be great if more things were automated? Imagine waking up every morning, pressing a futuristic “Breakfast Now” button on the microwave, and voila, within two seconds a plateful of hot pancakes magically appear ready to be eaten. Perhaps you wish you could take one step into the closet, stretch out your arms and legs like a scarecrow, and your wardrobe springs to life: clothes jump off the hangers and onto your body, buttoning and zipping up all by themselves. Or ladies, simply take out your makeup and brushes, speak “Mirror, mirror on the wall, who is the fairest of them all?” and suddenly your favorite shade of lipstick and eye shadow are painted on your face, completely hands-free. How accommodating, right? Now, although people haven’t made the technological leaps to afford such instant gratifications, we’ve certainly made progress in the age of the voip crm, with the automated technology we have built: robodialer software. It is incredible at what it does and is lightning-fast. By streamlining the work of marketers and salespersons alike, robodialers prove especially convenient when used in conjunction with press 1 campaigns to automate customer calls. In fact, your customers prefer this form of contact because it’s convenient for them, too, since pressing 1 is as simple as the push of a finger.

Press 1 campaigns give businesses and their customers several options!


What is a Press 1 Campaign?

Press 1 campaigns are a marketing method in which businesses send automated telephone calls, or “robocalls,” to deliver announcements, collect consumer information, or capture sales leads, effectively skipping the initial banal live-person engagement people are so accustomed to receiving from telemarketers. Using special computer software with an autodialer, hundreds or thousands of potential leads can be contacted in a single day – talk about being productive! As soon as a person answers the phone, an interactive voice response technology renders a pre-recorded message or call menu that prompts recipients to “Press 1” to be connected to a real, live, breathing person who can provide further assistance. If the customer isn’t interested, no harm, no foul; they push the corresponding “not interested” phone button (typically “8”) or hang up, and the next telephone number in your sales queue is called.

Dialing number after number without a pause, the calls are seemingly made by something superhuman – robodialing software. Beep. Boop. Beep. It’s not an actual robot doing the work, and it doesn’t make R2D2 noises; however, its simple, highly effective “Press 1” call-to-action gets the job done seamlessly, relaying only the hot leads directly to you. This brilliant tactic persuades the recipient to be “the caller” and “bother” the business – a good problem to have if you’re in the sales industry!

Apparently I’m not the droid they’re looking for.


Will Press 1 Campaigns Work for My Business?

Need to make 300, 1,000, even 20,000 calls or more? You should be running a press 1 campaign that uses the best robodialer software available. People in B2B sales use them to blast through their call lists to acquire solid leads. They’re a godsend for collection agencies and credit card processors looking for a smarter way to mollify debtors and collect borrowed money. They’re also a phenomenal time-saver for insurance agents who want to alert customers about their renewal dates or rate changes. Not to mention, phone banking and collecting surveys is especially made effortless. Whether you’re a small or big business or working solo from home, press 1 campaigns get the job done at supersonic speeds, truly freeing you to do whatever else you want while the software does the work for you.

Fallen in love with press 1 campaigns, yet? Here’s a short list of other professionals and industries who’ve already taken advantage of this savvy customer approach:

  • Real Estate and Mortgage Companies
  • Direct Sellers and Entrepreneurs
  • Multi-Level Marketers and Telemarketers
  • Job Recruiters
  • Auto Dealers
  • Stock Brokers
  • Satellite Dish Companies
  • Roofing, HVAC, and Solar Companies
  • SEO Companies
  • Clubs and Organizations
  • Religious Organizations
  • Fundraisers
  • Political Parties
  • Schools and Colleges

The list goes on, but you get the point. Press 1 campaigns work for just about anyone because the robodialer software powering them is a force to be reckoned with and will forever change the way you think about making phone calls.

Why “Pressing 1” Works

Why do press 1 campaigns work so well? Because the integrated robodialers save both customers and businesses time. Like you, other people have busy lives, too, and don’t always have the patience to listen to a live sales pitch — and it’s easy to see why by stepping into the average person’s shoes:

On any typical day you hear a distinct noise emanating from your pocket. You know this sound very well. It’s your phone alerting you that a call or text message has been received. Perhaps you don’t immediately respond because you’re working, taking care of the kids, or breaking a sweat at the gym. Whatever the case may be, you momentarily ignore the person trying to reach you because you don’t know if the phone call is going to last two minutes or two hours (thanks for calling, Mom). You want to make certain your time is well spent. Here’s a secret: customers think the same way, so your business should, too.

The good news: An automated message takes mere seconds to listen to. Not only will customers feel their time is respected, but businesses can rapidly categorize them as a good or bad lead, in no time at all. This is a win-win situation that propels businesses to capture quality leads and faster sales.


Moreover, the innovation of computers and powerful software already facilitate so many ordinary tasks that people (your customers) expect to do things at their own convenience. They wish to engage in conversation whenever they are good and ready. Featuring this aspect, Press 1 campaigns truly give back to people and companies what they covet most: their precious time. Subscribing to the adage that “time is money,” are these call center campaigns something your business strategy should implement? Absolutely, yes.

Another example of why Press 1 campaigns are so successful is because it’s much easier to get annoyed by a salesperson who forces you to have a conversation with them versus a salesperson who first considers whether you’re even remotely interested in the product or service being sold. It’s like walking down an aisle at the grocery store while minding your own business and a clerk cold approaches you with an offer to buy a can of spam. The customer’s filter immediately turns on “defense mode” because they see this type of approach as exactly that – unwanted spam. They will undoubtedly file this encounter away in their heads as junk, something they don’t need.

Ask yourself: do I really want my customers to think of my company or its products as spam or junk? Certainly not, and this is why grocery stores don’t use this invasive form of marketing; instead, they choose to inform the customer about special deals in coupon booklets or on end-cap displays in a very non-threatening manner. It’s also why it’s a smart idea to use a press 1 campaign for some of your marketing efforts because they primarily focus on educating the customers about a product or service, and by pressing 1, give people the choice to be sold to.  People enjoy having options like this because it gives them some control over the situation. Remember that people don’t necessarily want to be sold to —they want to be helped, which is exactly what press 1 campaigns masterfully excel in doing: being informative enough to usher a customer to the next phase of your business’ strategy.

Robocalling: May the Force Be With You

It’s likely been a few years since you last took high school physics, but perhaps you remember Isaac Newton’s Third Law of Motion which states that for every force, there is an equal and opposite force acting against it. For example, moving your computer mouse applies a force to the mousepad, and the mousepad applies an equal and opposite force that prevents the mouse from sliding off. The universe is pretty nifty like that because it commands “balance,” something telemarketers occasionally try to resist. Hence, although most sales agents use robodialer software the legal way, there is a government entity comprised of “robo cops” whose job is to make sure everyone is playing by the rules, i.e., the Federal Communications Commission, the force that brings balance to the telemarketing industry.

Don’t worry, the FCC doesn’t really use batons. However, beards are mandatory.


Remember back in 2009, when DISH Network was accused of telemarketing millions of people whose telephone numbers were on the National Do-Not-Call Registry? If you don’t recall, I guarantee you it’s something DISH and their third-party vendors will never forget. They were charged by the FCC for violating the Telephone Consumer Protection Act of 1991 and the Telemarketing Sales Rule, and may now face up to $24 billion in fines. To protect American consumers, the FCC decided to “restore balance” to the 55 million people who were unlawfully called by the satellite dish company. Illegal calls made before 2009 cost the company $11,000 each (effective as August 2016, the fine has increased to $40,000 per illegal call). If that was too many numbers to keep track of, just know this: they all add up to a world of pain and financial loss.

Obviously, the FCC believes “what goes around comes around,” so making unsolicited calls may cost your company a pretty penny (possibly trillions of them). So, why were the phone calls DISH made considered illegal? As you may have already guessed, those numbers were dialed despite being on a very important list known as the National Do Not Call Registry. Here’s a very brief overview of how this list came to be and how businesses can protect themselves from making the same mistake DISH made:

When Congress passed the TCPA in 1991 they suggested the FCC establish a single national database to serve as the one and only do-not-call list–prudent advice our “robo cop” friends ignored for eleven years. Instead, from 1991 to 2002, recipients of unsolicited calls would drudgingly have to make a do-not-call request for each telemarketing company that called. What a headache that was for American consumers! No dosage of aspirin was strong enough to stop the incessant, unwanted calls from ringing in. Finally fed up with the FCC’s ineffective regulations, in 2003, the Federal Trade Commission stepped in to save the day by establishing the National Do Not Call Registry, the list that basically instructs telemarketers “these are the numbers