To date, the FTC has brought 118 enforcement actions of the Do Not Call (DNC) provision of the Telemarketing Sales Rule (TSR). Those companies include:
- Dish Network
- A medical alert company
- A Florida-based cruise line
Some of the settlements these companies have had to make were in the millions, with the largest ever settlement being $7.5 million. Do not be one those companies. The best way to avoid being one of these companies is to have the most effective DNC scrubber possible. A DNC scrubber is what keeps the calls on your call list off the National Do Not Call List to protect you against an extremely costly DNC violation.
What is the Do Not Call List?
The National Do Not Call Registry is a list of consumers who do not wish to receive telemarketing calls. Individuals are able to sign up permanently for free and file for complaints if they continue to receive calls after being on the list for 31 days. Scammers often ignore the DNC list. If your legitimate business continues to make calls to numbers on that registry, not only could you receive action against you by the FTC, consumers could perceive your company as a scam.
In the age of the Internet, sharing information is easy. Bad reviews for overlooking the DNC list could lead to a loss of reputation. To avoid that, EVS7 is offering you a free tool to assist in eliminating numbers in your phone lists that are on the DNC list: the DNC Scrubber.
DNC scrubbing is a way to remove names and numbers that appear on federal, state and Direct Marketing Association (DMA) lists from your company’s call lists. Without this type of service, a call could easily slip through, and you can be sure that if an individual who has requested placement on a Do Not Call list gets a call from you, the government will hear about it. It doesn’t matter if it was an accident or intentional.
The Do Not Call Scrubber
First off all, the DNC Scrubber does not come with the federal or state DNC lists. In order to receive that, you must sign up on: https://telemarketing.donotcall.gov/. The first 5 area codes are free, after that an annual fee per area code will be collected. For more information, visit the FTC’s Q&A for telemarketers: https://www.ftc.gov/tips-advice/business-center/guidance/qa-telemarketers-sellers-about-dnc-provisions-tsr#payingforaccess.
You may question whether or not your company needs a DNC scrubber. To be clear, if you are selling any goods and services over the phone, you cannot call someone on the Do Not Call list for this purpose. It does not matter whether you dress the call up with a survey, a giveaway or by providing useful information to the call recipient. If you try to sell them something, the call is covered by the provisions of the Do Not Call Registry. If you are merely collecting information, as with a survey, and not trying to actually sell a product or service, the call is probably not protected by Do Not Call list provisions.
How the Tool Works
After downloading the tool, upload your calling list and the DNC list. The tool then scrubs the list for numbers on the DNC list, the end result being a new calling list with no DNC numbers. Remember, to make use of the DNC scrubber, you must have an account with the National Do Not Call Registry. To get one, go to https://DoNotCall.gov or https://telemarketing.DoNotCall.gov.
If you need additional support and are not currently paying for one of our products, cost is $40/hour for live phone support available in increments of 30 minutes at a time. Please email firstname.lastname@example.org to inquire.
Need a dialer to call these lists once they’re scrubbed? Check out our predictive dialer software or view the best softphones for click to dial.