Phone Dialer Software for Lead Gen Companies
What happens between cold calling and closing sales? For many businesses, it’s lead generation.
What Is Lead Generation
Cold calling takes place when you’re trying to identify people who probably don’t know anything about what you sell, and you’re trying to get them interested in your goods or services. Lead generation is different in that you’re reaching out to people who have indicated an interest in your goods or services in some way. They may have called your business, completed an online questionnaire or sent an email, but every lead has done something to express their interest in what you sell.
In other words, lead generation is the process that occurs after cold calling and before sales can occur. It’s the process that’s necessary to convert parties that have an interest in your goods or services into qualified sales leads.