How can sales be increased? There are two ways — finding new customers and encouraging your existing customers to do business with you again. The second option is more effective, so you’ll want to put some effort into helping your salespeople increase customer loyalty.
Finding a new customer requires advertising, marketing, finding leads and closing sales. An existing customer has already experienced this investment from your business. Most importantly, they’ve already voted for your company with their dollars. Encouraging them to buy again makes good business sense.
How Do You Build Long-Term Customer Relationships?
The challenge, of course, is to ensure customers feel a relationship with your business and want to buy again. There are a few things you can do to encourage strong relationships:
- Give more value: Consider offering free education, events, training or gifts for your customers. When creating or updating products and services, consider feedback and incorporate as much as you can to create the best possible offerings.
- Communicate well: Don’t just create the best products and services. Communicate the features that make them the best. Let your accomplishments shine so customers have lots of proof about why they should continue to do business with you.
- Reward loyalty: Loyalty programs, VIP services and extra touches for customers who come back shows you value their business. It also makes your offerings more attractive than the “initial special offers” and “introductory offers” the competition creates to lure in new prospects.
Three Ways for Salespeople to Gain Customer Loyalty
If you have a sales team on the front lines of the customer experience, their actions can have a huge impact on customer relationships. You will want to:
- Give salespeople the tools they need: Make sure your salespeople have the freedom to resolve problems, make special offers and make customers happy. Use a quality CRM system to let salespeople look up customer information so they can treat each client like a valued member of the family.
- Make sales a two-way conversation: It should be easy for salespeople to capture client information, including favorites, feedback and birthdays or special days. This way, you can compile the information needed to really impress each customer.
- Treat customers like the gold they are: Ask each sales team member how they like to be treated as a customer, and encourage them to treat your clients with that level of courtesy.
Build Customer Loyalty Systems
All good customer relationships begin with communication. Your customers need to be able to reach you, and you need to be able to contact them. If you need reliable business phone systems, lead provider software, phone dialer software and other products to help you treat each customer with care, contact EVS7 and learn about our business solutions for call centers.
Be sure to sign up for a free trial of Dolphin Power Dialer and Cricket Click Dialer, ZoomCalls Business VoIP Phone Service or Parrot Predictive Dialer. You can try before you buy with no obligation to see how these systems can integrate with your business goals.