Telemarketers switching to preview dialers

A telemarketing company relies on elements such as qualified sales lists, a good sales pitch, a well-trained sales team, and last but not the least, an easy-to-use telemarketing software to maximize conversions. In this post, we focus on the Preview Dialer variety of telemarketing software to understand why it has become the preferred choice for telemarketing companies in recent years.

Shortcomings of other Dialers

Predictive Dialers

Predictive dialers–though a proven technology for boosting productivity–have a few pitfalls as well. Predictive Dialers work on algorithms that are used to predict when the next call is likely to connect and when the agent will be free to take that call. Often, the algorithm fails and the call connects with the customer on the other side of the line, making them wait for an agent to engage with them. Such delays in response times often result in call drops, which in itself is a major cause for concern, as call drops not only hamper the prospects of sales but can also lead to telemarketing companies being penalized if the number of abandoned calls exceeds 3%, as mandated by the FTC.

Progressive Dialers

Another powerful dialer, the progressive dialer eliminates the issue of call drop but comes with some limitations too. The progressive dialer passes customer information to the agent for a quick review while the dialer makes the call. Though comparatively better than the predictive dialer, the issue with progressive dialer is that it does not give the agent to stop the call process, in case they want to. This again is a major concern. Not only does it waste the agent’s time, but it also may lead to a loss of a lead that could have potentially been nurtured and used at a later stage.

Reasons why Preview Dialers are Preferred

To get rid of the concerns that telemarketing companies were facing with Predictive and Progressive dialers, the Preview Dialer was introduced. This new telemarketing software offered benefits that others could not. Let’s see how it fared better.

1) No Telemarketer delays

It eliminates the issue of delayed response, which in turns leads to dropped calls. This is a big sigh of relief for telemarketing companies that can now call without the fear of being penalized for abandoned or dropped calls.

2) Easy Setup and Use

Can be setup easily and does not require a lot of technical support and manpower, as is the case with Predictive Dialers. For agents, it is a convenient option as it allows them to preview the necessary information before the call gets connected.

3) Economical

Not only are preview dialers cheaper as compared to other dialer types but, they save time any money for the telemarketing companies in many ways. For example, it allows agents to call on numbers that they think are sales ready. This not only saves agents precious time, but also saves leads from getting wasted, as those that are not fit for contact go for lead nurturing.


Every type of dialer has its significance, and this is the reason companies may still be using both predictive and progressive dialers. You may choose a dialer type depending on the nature of your business and its requirements, however, if you think that issues such as call drop and telemarketing delays can be a major setback in your type of business, it’s always advisable to go for Preview Dialers.

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